If you watched this year’s Super Bowl game between Arizona and Pittsburgh, you no doubt saw the show stopping interception made by James Harrison moments before the end of the first half. There he was, 242 pounds of linebacker, doing what linebackers do, following the ball and looking for someone to hit. But Harrison caused a few million people to gasp, shout, jump or cry that day as his quick thinking and reflexes thrilled us all with the longest play in Super Bowl history. I doubt he woke up that morning knowing things would “play out” that way or that his own personal performance would turn the tide of the game in Pittsburgh’s favor.

#92 had something going for him that day and it was something more than 1) being in the right place at the right time, 2) the ability to seize the day, the opportunity, the moment, or 3) top notch teamwork. It was also more than a well-developed action plan or set of contingencies

Let’s break it down. Harrison got the ball at Pittsburgh’s 1, kept the Cardinals from scoring, decided to score himself, leapt to action, ran like crazy, navigated several tackle attempts by the Cardinals until he was finally taken down, just before the goal line.

How many of our coaching clients have shared a painful and frustrating story of catching sight of their goal and then, failing to reach it, stopped pursuing it all together? How do we best help them? What can be discouraging for us as coaches is to help them design actions and structures for their personal universe, and then see them fall short of the goal line anyway. What’s next? What’s missing?

James Harrison did fall before the goal line, but because of one powerful force, he came down, helmet first, in the end zone—and scored! No one chasing him could stop the incredible force of his momentum. Big Mo (as John Maxwell calls it) is often the missing ingredient. An action plan that doesn’t build momentum is a fruitless flurry of moves and countermoves that ultimately cause the client to dig ruts rather that lay tracks.

I’d like to feel the exhilarating exhaustion that Harrison’s photo evokes. And I’d like to see my clients experience it too.  How do you help your clients harness Big Mo for themselves? Will you share it will us?